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Multiple Locations

Intermix

Since 2010, a collaboration with Intermix has resulted in 40-plus boutiques for the multi-vendor, high-end fashion retailer. A brand-wide visual language unites them, but each store’s neighborhood context provides distinct inspiration. For example, on New York’s Bowery, a former deli combines elements of the area’s bygone punk-rock days (wire-brushed brick, iron-beam racks), with sophisticated furnishings referencing its current fashionable status. In a once-industrial and now family-friendly stretch of Brooklyn’s Carroll Gardens, a rebuilt brick storefront and largely original interiors embrace the street with a new oversized display window and entry. On Madison Avenue, screens made of darkened bronze, blackened steel, woven bronze and stainless steel reference the Upper East Side’s reputation for luxury, while Soho evokes an iconic downtown artist’s loft, incorporating cast-iron columns and sculptural elements.

Project Date: 2014
  • Janson Goldstein
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