PROJECTS > Times Square Retail Concept
Times Square Retail Concept
New York, NY
This feasibility study for 719 Seventh Avenue, located at the north end of Manhattan’s Times Square, envisions a new, single-tenant, 8,000-square-foot flagship location for a large retail brand. Offering four stories of retail space and one floor of offices and showrooms on what is currently an underutilized, single-level site, the proposed structure maximizes the allowable floor-area ratio (FAR), as well as retail square footage, visible street frontage and space for LED billboard advertising on the building’s façade — an iconic element and prime revenue driver of any new Times Square development.