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NEW YORK, NY

Times Square Commercial Development

This feasibility study for 719 Seventh Avenue, located at the north end of Manhattan’s Times Square, envisions a new, single-tenant, 8,000-square-foot flagship location for a large retail brand. Offering four stories of retail space and one floor of offices and showrooms on what is currently an underutilized, single-level site, the proposed striation maximizes the allowable floor-area ratio (FAR), as well as retail square footage, visible street frontage and space for LED billboard advertising on the building’s façade – an iconic element and prime revenue driver of any new Times Square development.

Project Date: 2014
  • Janson Goldstein
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